#PIXELMIX TWITTER CODE#

Finally, you’ll have the option to select True or False under Non-interaction Hit. These are the fields that will appear in Google Analytics later however, so it’s important to make your names as descriptive as possible. You can name your categories, actions, labels and values anything you want. Using in the Tracking ID field pulls the variable we created earlier. First, use the right-hand navigation menu again and select ‘Tags,’ and then click ‘New.’ Under tag type, we want to select ‘Universal Analytics.’ We’ll use Google Analytics to find the referral information, but before that can happen we need a tag that can tell us when button clicks occur. We want a a way to measure how many people are coming to our site and clicking through to our contact form, we’d also like to be able to see what referrer is sending them to our site so we can better inform our ad buys. Feels Like Your Very First Tag.īefore we start building any tags in GTM, we have to ask ourselves what exactly we want to measure.

#PIXELMIX TWITTER CODE#

If you can’t find your Analytics tracking code, click here. Now that we’ve created a variable to avoid retyping our Google Analytics tracking code every time we make a new tag, we can build our very first tag.

In the value field for this variable, type in your Google Analytics tracking code, which should look like UA-XXXXXXXX-X. Scroll down to User-Defined Variables and click ‘New.’įor our variable type, we’ll click ‘Constant,’ and in the top-right, change the name to ‘gaProperty’ You’ll want to create a permanent variable that we can refer back to later and save us some time along the way. The menu on the right-hand side of the screen has all the navigation we’ll need.Ĭlick on variables to open the list of variables included in GTM, as well as any user-created ones like the variable we’re about to make.

Are easy to set-up … but use a lot of fancy marketing jargon to do-so. After navigating to the Google Tag Manager log-in, you’ll be prompted to create an account and your first container.Ĭontainer: Where you place all of your marketing tags.Īfter setting up your first container, the easiest part is unfortunately behind you. Before you begin however, you’ll need to create a new account.

GTM makes it easy to get started with minimal coding or tagging experience, and includes several built-in tag templates. Tag manager also allows you to add, remove enable or disable any tags, as well as import or export your tags for easy cross-domain tagging. Google Tag Manager makes it easy to create complicated conversion, even for a beginner! GTM makes it easy to manage multiple marketing tags, instead of bothering the web-team or hard-coding them directly into your website, you can simply log-in to the Tag Manager dashboard and manage your marketing pixel mix. Sound complicated? That’s where Google Tag Manager comes in handy. All by adding a small pixel to your website. Using a marketing pixel, you can change website content based on visitor IP address, you can show one message to users that visit your product page but don’t check-out and another message to users that visit your contact page but don’t call your office number. For example, if you have an email list, you can upload that list into Facebook and show ads to users that associate the email with their login. If you’re serious about online marketing, the first step is familiarizing yourself with what is possible. Tags are a snippet of JavaScript that send information to a third party website such as: Google Analytics, Facebook, AdWords, Twitter and GeoFli. Google Tag Manager (GTM) is an online system for managing and adding tracking pixels and reporting tags.

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